Sunday, April 28, 2013

FireStarters newsletter


Hi there!,


This post is a copy of my regular e-newsletter, published to my clients each month. It offers an up-to-date look at some of my latest projects. I work with a broad range of clients, on a wide variety of projects.Yet each client generally asks for the same kind of work each time, and we rarely discuss the other types of work I do. Sometimes all it takes is a quick look at different things to spark change and growth in our own thinking and, with this e-newsletter, I hope to show you real-world ideas that might help you take your business in new and unexpectedly successful directions.


Western Digital/Igawa Design

User Manual




The Client and The Project

Western Digital is an internationally known manufacturer of hard drives, computer storage media, and digital networking products. Chances are pretty good that your computer has a hard drive from Western Digital, such is their reach with corporate and consumer computer OEMs. Their line also includes routers and switches for computer networking, and that's where this project comes in.

The MyNet™ line of routers needed a new user manual, so they approached my friend Sven Igawa of Igawa Design to develop the visual look for the book, as he's already been involved in redesigning their packaging for this product. They were also retraining their in-house publishing department for a move from an older page layout program to the modern Adobe InDesign. These user guides were to be that department's introduction to working with the program and to the new workflows that software makes possible.


Our Work Together

Sven and I used to work together at Quiksilver, and he approached me to take over the production of the prototype book to his visual design, and to create the workflow that Western Digital will use to produce future books. Lastly, a training document was needed to get their team up to speed on the workflow and the techniques I used to leverage InDesign for efficient production.

The Results

The project has been a huge success. Sven's design is beautiful and visually simple, but requires a sophisticated production workflow to keep production costs under control as the design adapts to the strikingly different types of information the book presents. My workflow automates the book production to a large degree, even taking over some of the text formatting with GREP relational scripting so that for parts of the job, no manual labor is required at all: Quite literally, some of the book formats itself depending upon the content of that individual section of text. Western Digital has taken over production of future books, using this workflow and training their operators with the training manual I provided.


How About You?

Do you have a manual, training guide, catalog, or book that could look a lot better, but that just seems too expensive to make happen? Very likely, I can apply the same techniques I've used here to contain costs and make the workflow ultra-efficient. Give me a call and let's discuss it, or click here and send me an e-mail. I'll be in touch and we can get started. For more examples of my work, please visit my website and click on “Case Studies” in the left-hand menu.


I hope you’re having a great day, and I look forward to talking with you soon!


Marc McNaughton

Owner | Creative Director


Graphic Design  |  Production  |  Brochures, Books, Catalogs


More Business. Now.


101 South Cross Creek Road, Ste. H

Orange, California 92869

(714) 328-6745


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